An exclusive 3-day PR planning workshop with a maximum of 8 participants. All in-house communicators from non-competing industries. A gathering of peers and the unlimited attention of a senior communications consultant.
The workshop is designed in a way that you will come back to the office with a fully executable public relations plan. It also comes with a re-usable roadmap, access to a resource database and all the workshop material.
This is not your traditional conference, seminar or generic training session. The bootcamp is tailored to your needs and allows you to really disconnect and focus. Morocco and Fes will definitely inspire and motivate you during your stay.
If you are responsible for the planning & the results of public relations activities then this boot camp is for you.
You already have several years public relations experience but would like to understand how to integrate crisis preparedness and social media into your plan.
You are managing a team of communications professionals but you want to learn about the Agile & Lean approach to PR.
You really could benefit from a sound methodology and step by step approach to creating effective & measurable communication campaigns and strategies.
You speak (and understand) fluent English, are ready to share experiences with peers and are open to different cultures.
Here's what you can expect during the 3 day bootcamp
DAY 1 - WEDNESDAY - Once we get to know each other we will dive deep into the PR planning model we will be using over the next days. // We'll cover objective setting, framing, key message development, stakeholder identification and more. // We will pay special attention to integrating the PESO model into your plan and use the AMEC measurement & evaluation framework to get those KPIs right.
DAY 2 - THURSDAY - Now that we have the core structure of a public relations plan we'll integrate digital & social media communications, crisis preparedness, and reputation management tactics and fine tune to your specific needs. // This part includes a real-time online crisis simulation demo with a leading industry platform.
DAY 3 - FRIDAY - On the last day, we'll work on the operational roll-out of your plan. We will see how you can optimize your PR processes, integrate Agile and Lean principles and increase the productivity of your communication team(s). // We'll discuss Kanban for communications and PR automation (maybe even AI) in detail.
"Established by multiple experiences I can say that Philippe is one of those rare authorities in PR and social media who really understands his clients' needs. He is a multilingual communicator with a straight forward and persuasive communication style."
Tony LangoneProject Manager - Belgian Financial Services and Markets Authority
Three days of my undivided attention, boot camp sessions & hands-on consulting for your PR plan (a +4000€ value)
More than 25 years of in-house & PR agency experience at your disposal.
Hands-on teamwork to adapt & improve + road test your own communications plan.
Tried and tested tools, templates & step by step plans + continued access to my knowledge base.
An exclusive experience with peers in an amazingly inspiring & cultural environment.
Four nights stay in a privatized, luxury Riad (a +600€ value) in Fes; a World Heritage Site and home to the oldest continuously functioning university in the world.
All breakfasts, lunches, and refreshments during the day at the Riad, including on-site personnel (a +200€ value)
A “Graduation” dinner on Day 3 at La Maison Blanche – one of the top restaurants in Fes
Private transport from the airport to and from the Riad.
Phil has wide experience in communications and a real pedigree in public relations. He has that rare “helicopter” perspective – he understands global trends and shifts in how humans interact online, and he also has detailed operational knowledge about communications, how to deal with crisis and how to leverage social media. As a consultant and business advisor he’s credible with a ton of integrity.
Charly NordblomStrategic Communications - Volvo Group
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PR Consultant & Certified Trainer
Philippe Borremans is an independent public relations consultant specialising in crisis communications and reputation management. He is one of the founders of Reputation & Co., a network of senior communications consultants active in Europe and Northern Africa. Previous to his current role, he was Strategy Director at PR Media, a Casablanca-based public relations agency with offices across the Maghreb region. Before moving to Morocco, he was Chief Social Media Officer and CSR coordinator at Van Marcke Group. Between 1999 and 2009 he held several communications positions at IBM, including corporate and online communications. Throughout his career, he has worked both in-house and in agency. Philippe records & publishes his weekly PR podcast Wag The Dog FM and is a regular guest lecturer at business schools and universities in Belgium, France and Morocco. He is a Board Member of the International Association of Public Relations (IPRA) and Digital Work Group Coordinator with the European Association of Communication Directors (EACD).
Only 8 spots! We'll confirm participation on a first come first served basis.
Can't find an answer? Don't hesitate to reach out via the links in the footer or under my biography
I believe that the best environment to focus on work is away from work. This is an intensive boot camp and holding it in the beautiful & inspiring city of Fes will allow you to disconnect from the day to day. The cultural environment and welcoming people will open your mind and ignite your best ideas.
The registration fee covers the total cost of the program over 4 nights and 3 days; breakfast, lunch and accommodation, graduation dinner on the last evening, nonalcoholic beverages during the day, preferential rate for on-site dinner, learning & coaching as well as the program materials. Private transport from the airport to and from the Riad.
The fee does not cover airfares, travel insurance, health insurance, dinner (although there is a preferential rate for on-site dinner at the Riad available), personal expenses and Visa fees. Accommodation and food before and after the boot camp days are not covered but can be arranged at preferential rates.
Once you send your name and email address through the registration form you will receive all the details of the boot camp and the request for payment via bank transfer. Once the payment has been received you will be registered for the boot camp.
If you are unable to attend the boot camp for any reason you may substitute someone else from the same organisation after you informed us. Where you are unable to attend, and you are not in a position to transfer your place to another person, then the following refund arrangements apply: Registrations cancelled more than 60 days before the event will be refunded 80% of the registration fees. Registrations cancelled less than 60 but more than 30 days before the event will be refunded 50% of the registration fees. Registrations cancelled less than 30 days before the event will not be eligible for a refund. Refunds will be made in the following ways: For payments received by credit or debit cards, the same credit/debit card will be refunded. For all other payments, a bank transfer will be made to the payee account. Please note: For international payments by bank transfer, the refund will be made by bank transfer and all bank charges will be for the registrants account.
Accommodation in Fes will consist of a private bedroom with bathroom in a privatised Riad close to the old medina of the city. We make sure the accommodations are clean and secure. They include linens, towels, and an Internet connection. If you have any lodging preferences or special needs, we’ll do our best to help. I have personally tested & stayed at the Riad - Fes is my "home away from home".
In short, yes. I have lived & traveled in the country for many years now and never had any issues. The international travel advisory for the country states "exercise normal precautions in Morocco" - which means that traveling and staying here is no different than in any other stable country. We also have the staff members of the Riad which provide us with intimate firsthand & up to date safety advice regarding what neighbourhoods or areas should be avoided, local do's and don'ts, etc. And after more than 2 years in the country, I can definitely show you around safely.
Yes! I have teamed up with a top class corporate travel adviser who can arrange your flights for you. Get in touch with Maureen from Travel Counsellors here: firstname.lastname@example.org - +31624204179
This is a boot camp! No really, after a full day of hard work you will have time to discover the beautiful city of Fes. We'll finish each day around 17:00 and you will receive my "off the beaten track" list with the best addresses in town. Fes is home to the oldest university in the world, has one of the largest medinas and has the best craftsman in the country. There is so much to discover! Depending on the group we can plan excursions together or you can adventure on your own. No pressure.
The fee includes your night at the Riad before we begin the boot camp, so we expect you to arrive on Tuesday evening. Your room is paid for till Saturday morning. If you would like to extend your stay and discover more of Fes and Morocco, let us know and we'll put you in touch with the Riad to check availability or alternatives.
Yes of course. All rooms are double rooms but during registration you will have to indicate if your partner is joining us. The fee quoted is for boot camp participants only. We will let you know exactly what the additional fee would be for a +1. Also, if enough partners will join our group, we will provide a modular partner program at an additional (friendly) fee.